Pepsi rebrand?
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- Imposeum0
yeah it sends the wrong message. pepsi isn't corny. the flavor is bold and crisp. but the logo is too hippyish. its starting to be an illustration in areas. the type isn't too off. i can kinda dig that. that shape would better fit coke. design agency: D-
- doesnotexist0
wait for the Coca-Cola rebrand!
- imaginaryfriend0
/Users/apple/Desktop/pepsi-logo...
- anxious_arms0
holy shit, pepsi did a rebrand?!
- robco0
absolutely brilliant. the new pepsi campaign is the most innovative re-branding ever. no other company has ever done a logo that adapts to specifically describe the contents - as in the diet, caffeine free, max categories.
dont know so much about the bottle design...
- you work at arnell?dirtydesign
- are you in marketing?doesnotexist
- lukusW0
pepsi are not going to last the recession -> the CEO must have a golden parachute clause written into their contract
- SteveJobs0
- i HATE the fucking smile crapdoesnotexist
- I hate smiles too.adamrobertson
- haha, just the pepsi onesdoesnotexist
- ephix0
we just got a job for doing something for pepsi in asia. not sure how excited i should be...
- lo4u0
- it's similar by the fact that it's roundish and curvey. and stupid! yeah stupid!doesnotexist
- akrokdesign0
here's more about it....
http://adage.com/agencynews/arti…
- akrokdesign0
true, BBDO will still do their stuff outside usa.
- pylon0
Pepsi's still w/ BBDO for collateral and marketing, no?
Just the rebrand initiative was don't with BBDO?
- akrokdesign0
Pepsi kicks BBDO worldwide and goes to TBWA/Chiat/Day.
it was ARNELL, a BBDO sister agency who updated the logo.
:-)
- RoyBoyII0
shocking type. really has no strength or impact.
one word for the pepsi rebrand..... BALLS!