Pepsi rebrand?
Pepsi rebrand?
Out of context: Reply #49
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- TheBlueOne0
This sums up my feelings on this:
""Brand" is a distraction from the main game, which is doing great stuff for customers and staff. Pissing about in Brandland is a good excuse not to really get to grips with the stuff you need to get to grips with, and it tends to lead you off into "communications" rather than actually doing something.
"Brand" perpetuates the myths we like to hold tight to, about the power of marketing and communication - sometimes when you hear brand folk talk, they seem to imagine they are sorcerers and magicians, weaving binding spells and illusions. More often than not, they like to use military metaphors. The truth of course is that mostly were neither of these things and have a marginal effect at best."