Pepsi rebrand?
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- pylon0
Pepsi's still w/ BBDO for collateral and marketing, no?
Just the rebrand initiative was don't with BBDO?
- 3point141590
Pepsi has announced that they are undergoing a drastic relaunching of their branding and packaging to bring "new life" to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile.
"Pepsi’s Chief Marketing Officer Dave Burwick set the tone for the change at a meeting of Pepsi bottlers when he said “If we don’t change quickly, we run the risk of being a footnote to history,” according to Beverage Digest.
PepsiCo Chief Executive Officer Indra Nooyi told BD she didn’t expect the changes to immediately stop the decline of Pepsi CSDs in the face of a difficult economy, but she expects the initiative to slow the decline until it eventually flattens out.
BD also reported that the changes generally excited bottlers, and that Frank Cooper, vice president of sparkling brands, promised to help bottlers convert their fleet to display the new Pepsi Imagery, which is due to hit the market late this year or in early 2009." via BevNet.
What are they thinking? Seriously, this is a big step backwards in my opinion. With the change to the classic Pepsi globle logo, it looks like a cheap knockoff brand. I don't get it, just how is this supposed to increase or even sustain sales in a dwindling economy?
- what have they done to MOuntain Dew?!?!locustsloth
- lost some vwls?janne76
- akrokdesign0
true, BBDO will still do their stuff outside usa.
- ukit0
- STRIPPERS0
MTN dew? Lazy bastards no wonder kids can't spell. Pepsi got robbed on this re-design. There's some elements that are decent but smileys?... Really now come on.
- Gifto0
It looks like they chucked together the actual can designs at the last minute — and what's up with that hideous kink on the 'e'? Shite.
- The kink in the e refers to the old Pepsi logo. Because - probably - they were uncertain we might forget it.eating_tv
- I think the kinky e is the best thing on the can : /mikotondria3
- akrokdesign0
here's more about it....
http://adage.com/agencynews/arti…
- Wesnology610
I think all but the mountain dew look more gooder than before, especially the sierra mist. They are very aerodynamic feeling so you can drink it faster