london 2010...
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- jimzyk
I think it's looking bloody great now. Any applications of the logo / brand that I have recently have been really exciting. It's fresh, its unique, its different, they took a chance, they didn't go with the usual safe shit and I think it's paid off now...
It was ridiculed at first but I think people have slowly began to see what wolff olins have tried to do. We will look back at this in years and I think it will be a turning point in branding! The emphasis is no longer on creating a mark that looks polished, smart, corporate... designed. It's more about what lies behind the logo, the people, the games, the energy.
They call it 'everyone's olympics', and i think they've succeded in creating a brand that is inlcusive and approachable by everyone, not just another safe, boring, but well constructed, corporate logo.
http://www.wolffolins.com/london…
- ukit0
"It's more about what lies behind the logo, the people, the games, the energy."
What is it about this logo that does that, as opposed to every other logo?
I guess it's hard for me to look at it neutrally now, after all the shit it's taken in the press and from designers.
- janne760
i still see lisa simpson...
- but she's obviously yellow... no way thats not her.jimzyk
- Lisa Simpson giving head.
IainIainIain
- jimzyk0
because it's so crudely put together, it seems like a logo anybody could have created! when of course, it's been meticulously pieced together. I think this gives the logo something not many other identities have. It's so much more about the content when you see applications....
- 5timuli0
What's happening in 2010? Practice for 2012?
- Yes, rather ruined his own argument there didn't he.JerseyRaindog
- sorry, very sleepy, 3am... hehe what a fool i am!!jimzyk
- Fizik0
I think maybe you're warming up to it because of the spectacle that Beijing has turned into. Practically reality-tv grade entertainment show drivel. So now the 2012 logo looks like it'll fit right in with that world. Beijing will destroy the olympics.
- Jaline0
I think it's growing on me. The colours more than the actual shape. But I loved the 80s, so...
- ukit0
like it or hate it, I bet it looks pretty dated in 4 years. why'd they need to design it so early anyway?
- utopian10
I love how Wolff Olins needs to validate and explain why their identity is meaningful, all inclusive, diverse and open minded. It only takes a New York minute to realize that the identity they created blows and is a complete failure on all levels, period.
- I find that most important logos suck.Jaline
- committeesepigraph
- This is not an important logo.ceo
- Olympics = importantJaline
- ....tank02
- New york minute! Blah! they've had to explain themselves beacuse of the haterz & contoversy around the identity!jimzyk
- not really utopian, how many 'levels' have you seen it actually in use? You constantly soupt utter shit on here in your self righteous manner, personally I have no reason to value your opinion at all.max_prophet
- righteous manner, personally I have no reason to value your opinion at all.max_prophet
- slappy0
I still see pictures rather than numbers. It looks like someone playing an arcade machine to me. I also think "theres that logo" not "oh yeah olympics".
Looks like the sort of thing George Michael might have designed?
- jimzyk0
slappy yeah we think ''there's that logo'', as designers, but i bet the average Joe thinks differently, if you know anyone called Joe, ask him...
- omgitsacamera0
I do not want to wear Lisa giving head.
- dskz0
hah its not that bad.
- moth0
I still think it's a complete failure. Why? Because in my experience it's a perfect example of design by committee, and a perfect illustration of why designers should be trusted to do their job. It's utterly aimless and in no way, which ever way I look at it, does it say anything about the city in which I live.
Just look at it and honestly tell me you can't see Sebastian Coe and his cronies sticking their orb in, believing that they know best. That is what this logo represents.
- and what is 'your experience' of this project?max_prophet
- tank020
If you get a committee to design a horse, you will get a camel.
- tank020
It can also get worse,
look at this stinker, designed(?) to reel in
the 2018 championship for Holland & Belgium.
The pinnacle of Belgian design.
- max_prophet0
All most of you mention is logo logo logo - when you see how flexible the branding as a whole is, and how much energy and vitality it conveys you surely have to appreciate that the bigger picture works very well. While the Beijing logo may look more elegant and polished as a logo, I haven't seen anything other than a logo stamped on everything with literally ZERO sense of brand. And that is in China where as you m ay expect, they have a lot of coverage.
- moth0
Brand/Logo.. all of it just looks awful to me. None of it represents the city I know. There might be a bit of sport in there somewhere, but London? I'm still not getting it.