london 2010... 3232 Responses

Last post: 2 months ago | Thread started: Jul 4, 08, 7:18 p.m.

RespondNew TopicDisable Images

• jimzyk

  I think it's looking bloody great now. Any applications of the logo / brand that I have recently have been really exciting. It's fresh, its unique, its different, they took a chance, they didn't go with the usual safe shit and I think it's paid off now...

  It was ridiculed at first but I think people have slowly began to see what wolff olins have tried to do. We will look back at this in years and I think it will be a turning point in branding! The emphasis is no longer on creating a mark that looks polished, smart, corporate... designed. It's more about what lies behind the logo, the people, the games, the energy.

  They call it 'everyone's olympics', and i think they've succeded in creating a brand that is inlcusive and approachable by everyone, not just another safe, boring, but well constructed, corporate logo.

  

  
  http://www.wolffolins.com/london…

  Jul 4, 08, 7:18 p.m. – Permalink

• ukit

  "It's more about what lies behind the logo, the people, the games, the energy."

  What is it about this logo that does that, as opposed to every other logo?

  I guess it's hard for me to look at it neutrally now, after all the shit it's taken in the press and from designers.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 7:24 p.m. – Permalink

• janne76

  i still see lisa simpson...

  • but she's obviously yellow... no way thats not her.– jimzyk1/2

    Lisa Simpson giving head.
    – IainIainIain2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 7:25 p.m. – Permalink

• jimzyk

  because it's so crudely put together, it seems like a logo anybody could have created! when of course, it's been meticulously pieced together. I think this gives the logo something not many other identities have. It's so much more about the content when you see applications....

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 7:26 p.m. – Permalink

• 5timuli

  What's happening in 2010? Practice for 2012?

  • Yes, rather ruined his own argument there didn't he.– JerseyRaindog1/2

    sorry, very sleepy, 3am... hehe what a fool i am!!– jimzyk2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 7:28 p.m. – Permalink

• Fizik

  I think maybe you're warming up to it because of the spectacle that Beijing has turned into. Practically reality-tv grade entertainment show drivel. So now the 2012 logo looks like it'll fit right in with that world. Beijing will destroy the olympics.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 7:30 p.m. – Permalink

• Jaline

  I think it's growing on me. The colours more than the actual shape. But I loved the 80s, so...

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 8:11 p.m. – Permalink

• ukit

  like it or hate it, I bet it looks pretty dated in 4 years. why'd they need to design it so early anyway?

  • hmm....good point...– Jaline1/3

    about the dated part. not the early part, as they want to do that for advertising and funding reasons.– Jaline2/3

    i disagree completely bet you it won't be dated in 4 years, i bet it'll be iconic.. wait & see.– jimzyk3/3

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 8:18 p.m. – Permalink

• utopian1

  I think the logo is really growing on me... or is that I am really growing on Lisa?

  

  
  

  

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 8:21 p.m. – Permalink

• utopian1

  I love how Wolff Olins needs to validate and explain why their identity is meaningful, all inclusive, diverse and open minded. It only takes a New York minute to realize that the identity they created blows and is a complete failure on all levels, period.

  • I find that most important logos suck.– Jaline1/8

    committees– epigraph2/8

    This is not an important logo.– ceo3/8

    Olympics = important– Jaline4/8

    ....– tank025/8

    New york minute! Blah! they've had to explain themselves beacuse of the haterz & contoversy around the identity!– jimzyk6/8

    not really utopian, how many 'levels' have you seen it actually in use? You constantly soupt utter shit on here in your self righteous manner, personally I have no reason to value your opinion at all.– max_prophet7/8

    righteous manner, personally I have no reason to value your opinion at all.– max_prophet8/8

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 8:27 p.m. – Permalink

• 5timuli

  

  • nice. took me a second to realize it wasn't the real thing.– epigraph1/2

    same here, epi. I always forget that it's supposed to contain numbers.– Jaline2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 9:12 p.m. – Permalink

• slappy

  I still see pictures rather than numbers. It looks like someone playing an arcade machine to me. I also think "theres that logo" not "oh yeah olympics".

  Looks like the sort of thing George Michael might have designed?

  • because it's ghey?– flashbender1/6

    becuase its camp 80s looking.– slappy2/6

    George mIcheal's campiness transcendes decades.– tank023/6

    George Michael transcends everthing.– jimzyk4/6

    George transcendes Michael– tank025/6

    yeah i see the arcade too– dskz6/6

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 4, 08, 9:26 p.m. – Permalink

• jimzyk

  slappy yeah we think ''there's that logo'', as designers, but i bet the average Joe thinks differently, if you know anyone called Joe, ask him...

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 2:24 a.m. – Permalink

• omgitsacamera

  I do not want to wear Lisa giving head.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 2:42 a.m. – Permalink

• dskz

  hah its not that bad.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 2:43 a.m. – Permalink

• moth

  I still think it's a complete failure. Why? Because in my experience it's a perfect example of design by committee, and a perfect illustration of why designers should be trusted to do their job. It's utterly aimless and in no way, which ever way I look at it, does it say anything about the city in which I live.

  Just look at it and honestly tell me you can't see Sebastian Coe and his cronies sticking their orb in, believing that they know best. That is what this logo represents.

  • and what is 'your experience' of this project?– max_prophet

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 3:52 a.m. – Permalink

• tank02

  If you get a committee to design a horse, you will get a camel.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 3:59 a.m. – Permalink

• tank02

  It can also get worse,
  look at this stinker, designed(?) to reel in
  the 2018 championship for Holland & Belgium.
  The pinnacle of Belgian design.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 4:03 a.m. – Permalink

• tank02

  

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 4:03 a.m. – Permalink

• max_prophet

  All most of you mention is logo logo logo - when you see how flexible the branding as a whole is, and how much energy and vitality it conveys you surely have to appreciate that the bigger picture works very well. While the Beijing logo may look more elegant and polished as a logo, I haven't seen anything other than a logo stamped on everything with literally ZERO sense of brand. And that is in China where as you m ay expect, they have a lot of coverage.

  • Yes, for me a Identity is the entire package and not just the logo,
    but for me this logo doesn't work in the livery and such...– tank021/2

    exactly max, people are too focused on the 'logo' and the actual application and workings of this are great.– jimzyk2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 4:13 a.m. – Permalink

• moth

  Brand/Logo.. all of it just looks awful to me. None of it represents the city I know. There might be a bit of sport in there somewhere, but London? I'm still not getting it.

  • jup– tank02

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 6, 08, 4:20 a.m. – Permalink