london 2010...

Out of context: Reply #19

• Started
• Last post
• 32 Responses

• max_prophet0

  All most of you mention is logo logo logo - when you see how flexible the branding as a whole is, and how much energy and vitality it conveys you surely have to appreciate that the bigger picture works very well. While the Beijing logo may look more elegant and polished as a logo, I haven't seen anything other than a logo stamped on everything with literally ZERO sense of brand. And that is in China where as you m ay expect, they have a lot of coverage.

  max_prophet 0Permalink

  UpvoteDownvote

  Flag

  • Yes, for me a Identity is the entire package and not just the logo,
    but for me this logo doesn't work in the livery and such...tank02
  • exactly max, people are too focused on the 'logo' and the actual application and workings of this are great.jimzyk

  Show [[ numHiddenNotes ]] more notesAdd Note

  SaveCancel

View thread