Corporate fonts?
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- omahadesigns
What are fonts that say "big corporation" to you?
- VectorMasked0
Little vague request.
Corporate as in incredibly boring financial corporation?
or as in cool and trendy trying to attract young professionals?For the cool/trendy corporate look what has been used for a while and will still be used in the next few years some very clean and friendly sans similar to Avenir is quite popular nowadays.
https://www.wealthsimple.com/en-…
https://vllg.com/sharp-type/shar…Or some Helvetica/Akidenz Grotezk alternative like Atlas Grotesk from Commercial Type.
https://commercialtype.com/catal…For serifs something like these guys is quite popular right now:
https://commercialtype.com/catal…
https://commercialtype.com/catal…
- matski0
Many big corporations have their "own" fonts - which are basically slight variations of well known san serif's.
Having worked for many big corporations including IBM, JP Morgan, PwC, Ford, Thomson Reuters, Unilever, Samsung. The general corporate fonts I've used were Avenir, Helvetica Neue, Trade Gothic and Brandon Grotesque.
- imbecile0
Univers