Where design is going?
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- sothere0
This is what's happening here in NZ and Australia.
Companies have slashed money they spend on marketing and brand and the result is the agencies are undercutting to stay alive. They are also under serious treat the large accounting firms who are offering branding and digital communications as part of their consultancy advice. There's a lot more money in consulting.
The work the agency does get means they need to spend as little time as possible, so they have specialised parts of the industry to get from a-b as quickly as possible.
There are still those clients that want a creative idea but the majority don't really care and just want something cheap and there's an oversupply of designers willing to do things for not much or for free.
- ESKEMA0
Design must go the opposite route of this. Design needs to step up and actually say no to clients and explain why. The client isn't always right and if you don't tell him that, you're bad at your job. This is suicide, it's putting design competing in the same league as an AI (endless meaningless cheap work) doing tasks that are suited for an AI, the AI will win in the end. Designers need to make themselves relevant, not the opposite.
- There are still letterpress shops and silkscreeners and such; "human-aided design" will persist as a niche at the very least.i_monk
- formed0
I wonder how much will actually change. There are plenty of small/medium businesses that value branding and well designed presentations and will pay for it.
As an architect, I used to worry that cad/bim would take over and there would be little need for architects. Those technologies haven't changed the job landscape at all. If anything, it's opened new doors for some.
The difference is there is a tangible management component that comes with putting a building up. So design is a tiny piece of the pie, but project management, etc., can't be dumbed down.
Rambling, but I wonder how much can be carried over.