The Propaganda of Pantone
- Started 9 years ago
- Last post 9 years ago
- 9 Responses
- noneck1
You got picked up by Brand New. Congrats!
- ArchitectofFate0
mmm words like "neoliberal capitalism" just...
- sted0
masturbation, dense, hard to follow thees all true. change the title to the one monNom suggested and they go away :)
nice writing, bit gloomy but i really like reading stuff like this, first i was expecting something else so we can say that it's surprisingly good :)
how old are you? i would bet somewhere at 35+
- OctopiStimuli0
Based in Canada, I thought you were these guys
http://www.weareloki.com
- reanimate2
Good stuff. It seems like the kind of article that would take off on Medium, maybe you should consider posting it there.
Also, enjoyed the mention of seapunk and vaporwave lol
- Thanks, also posted on Medium. Feel free to help promote :) https://medium.com/@…LOKi
- https://medium.com/@…LOKi
- monNom1
You've got some great content about how corporations co-opt trends and separate them from their origins, but the first bit is pretty dense and hard to follow, and from the expectations set in the title, I think the actual content about Pantone leaves a bit to be desired. "Propaganda" implies a deliberate motivation to change the story. I think you make the case that it's more of a byproduct of blind corporate greed.
If I could suggest:
"The politics of pantone: how trend-spotting steals subculture's voice."
Then lead in with an introduction spelling out what the article is about before you get into the quotes and thinky stuff.
It's great content, I'm glad I read it. But I'm not sure I would have if I had been less engaged. It could be more approachable with some edits, and thus appeal to a wider audience.
Content-wise, great stuff.
- LOKi2
Ideally I'm talking to designers.... and yeah, utopian, that's kinda the point of the essay, but not just designers, but subcultures that are using aesthetics in specific ways.
- utopian1
Pantone does not really forecast and or predict any color trends...they just copy and follow what is popular amongst designers that particular year.
- _niko0
very well thought out essay, here are my thoughts:
- LOKi
Hi QBN, been working on this critical text for a while and wanted to share: http://www.lokidesign.net/journa…