Under Armor
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- iCanHazQBN1
The logo looks like an "H"
- ArmandoEstrada2
Its actually a U and a A plus a chain link of armor. So it works in that regards.
- I don't consider chain mail, armor? Armor plated bad ass machine...is not made of "links". Fail.canoe
- there was always chain mail under a knights armorJosev
- Technically it's just "mail armour". Despite the modern prefix of "chain" being attached.ETM
- ^ Fucking NERD!ETM
- I think canoe needs history lessons.ArmandoEstrada
- I didn't know that, ETM. I took a class on making it, that's about all I know about it.Josev
- ArmandoEstrada0
BTW I made this spec commercial a bit ago....
- doesnotexist0
how is it unpolished or unrefined? just saying isn't convincing. to make two lines into two letters is fairly refined.
- doesnotexist0
designers often want logos to look better without understanding the world that the mark lives in and the branding behind it.
kind of like all the dribbble "ui/ux" circle-jerking.
- canoe-4
Nah, the logo has no movement, there's nothing sport about it, the U and A connection is a fail. This logo is dead.
- canoe-4
And look-see, all of you that think that the Nike Swoosh and the Adidas Stripes had nothing to do with their popularity... you crazy!
Obviously strategy, budget and marketing has everything to do with a brand being successful, not just the logo. Tommy Hilfiger would be case in point.
- Josev0
I thought it was an H for the longest time when I started to see it around my gym. It's probably the most popular line of clothing where I work out.
- _niko0
if we've learned one thing is that the brand is much bigger than the logo. Take these monstrosities for example...shit logos, great brands.
- canoe0
Weird that a few folks here think that the adidas stripes and "leaf" have nothing to do with it's appeal/popularity.
- https://www.logaster…utopian
- The appeal and popularity come from what people attribute to the symbol. I think it's rare for someone to buy something purely for a nice looking logo.voiceof
- canoe0
- ru in south florida?epill
- this is perfect for the cultural cess-pool that is florida.doesnotexist
- Slut Life?fooler
- it actually looks like a horriblelogos .com logosarahfailin
- doesnotexist0
this thread should be renamed, "branding and product stuff is hard to understand so i refuse to"
- ArchitectofFate0
still waiting for a convincing argument that the ua logo sucks... sounds more like an jealous op?
the again I'm definitely bias, I've gone so far as that last years anniversary gift was ua-gear