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Should you charge if a potential employer asks you to present your "vision" for the brand you are interviewing for?
not if you want the job
don't do it, it's a trap.
you should reply with, "i don't have enough information to do that."
two words: written treatment
Interpret your vision for their brand by means of dance.
Do it for free.
intellectualized version of an anal probe?
These fishing expeditions dont usually end well if they only like one aspect of the presentation and they may not have the vision to work and pay for the improvement. in some cases but not necessarily your situation. potential clients will take some aspect of the idea to implement at a later time.
They should hire you if they like your work and have confidence in your performance to execute what they need. other then that its a game... in my opinion.
when you demonstrate something in an interview, you immediately show how not ready you are. avoid doing this at all costs.
Don't bother with this fucking interview.
You are interviewing them as well. They already failed.
I would love to see their faces when you tell them you are going charge them for interviewing you. It's not The Apprentice. Be yourself, throw in some ideas, don't walk in the big man if you want to work with them.
I did this for the job that I currently have. I basically wrote up some ideas on how i'd approach it but didn't give any hard concepts. Basically delivered a 4 page PDF written on a plane to LA, and it got me the job and a $40k raise.
If you're going to be creative director or similar, that should be part of the interview, and maybe they should offer to pay you.
how can you offer any real solution to a problem you've just learned about? with no time to reflect or gather more information?
Yeah, it's for Creative Director position. Not an agency, client side.
I think it makes sense, as I assume they want to know in which direction I would want to go and whether it fits their brand.
I did get paid once in the past for doing something similar and I did get the job.
It was a very specific brief, one page.
This time I'm not so sure, because they are not giving me a very specific brief. And like @cannonball1978 said. I'm also interviewing them.
@yurimon - yes, going for it
What sort of agency? B2C or B2B?
If it's Business to Consumer, they probably already have all sorts of brand vision stuff, target market analysis, market position forecasts,etc... they may just want a second opinion, and/or see if you have some insight they missed, or maybe see how you think...
The official title for that sort of thing was "account planning" which came from Saatchi and Saatchi in England...
... some think is a waste of powerpoint electrons and others think may be brilliant direction-finding strategic thinking...
One view of Account Planning:
if you can login to AAAA, they have some info:
Annother view of Account Planning:
If it's more of a "seat-of-the-pants" agency, they may be hoping for you to rescue their mess...
But honestly, I'd ask a bunch of questions, like What exact business goals do they have, who are they hoping is their new target market, why is their old target market not responding to their current creative/media plan, and what were their previous central insights into the target market's buying thought patterns,etc...
...of course, they could be hoping for what an account planner once said at a meeting I was at years ago .... something like "show me great creative work today and I'll write up a killer brief that makes the client sign off tomorrow!"
@vaxorcist it's for an client-side CD position.
You gotta invest something in it if it's a really good position. Show them that you're genuinely keen and not just applying.
You don't have to outrun a lion, just the guy next to you