Presentation for Job Interview
Out of context: Reply #16
- Started
- Last post
- 18 Responses
- vaxorcist0
What sort of agency? B2C or B2B?
If it's Business to Consumer, they probably already have all sorts of brand vision stuff, target market analysis, market position forecasts,etc... they may just want a second opinion, and/or see if you have some insight they missed, or maybe see how you think...
The official title for that sort of thing was "account planning" which came from Saatchi and Saatchi in England...
... some think is a waste of powerpoint electrons and others think may be brilliant direction-finding strategic thinking...
One view of Account Planning:
http://tinyurl.com/accountplanni…if you can login to AAAA, they have some info:
http://tinyurl.com/aaaa-linkAnnother view of Account Planning:
http://tinyurl.com/accountplanni…If it's more of a "seat-of-the-pants" agency, they may be hoping for you to rescue their mess...
But honestly, I'd ask a bunch of questions, like What exact business goals do they have, who are they hoping is their new target market, why is their old target market not responding to their current creative/media plan, and what were their previous central insights into the target market's buying thought patterns,etc...
...of course, they could be hoping for what an account planner once said at a meeting I was at years ago .... something like "show me great creative work today and I'll write up a killer brief that makes the client sign off tomorrow!"