Logo crit. review - arq. studio
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- 18 Responses
- marianaspag
Hi everyone,
I posted a logo a week ago and got some great advice from the folks on qbn. I went back, changed the whole thing and came up with a new design. I would like to know what you think of this one.
This is a logo for a small architecture studio in countryside of Brasil. The architect´s style is very modernist, a lot of straight lines, playing around with planes, simplicity, funcionallity, structures showing...
I tried to keep the modernist ideas of ´less is more` and ´form follow function` in mind.
The logo is the result of a study on perspective, isometric shapes, light and shade, planes, vanishing point, geometry and structure.
On the typeface, I use flama with a slight change on the R of urbe to give it a personal touch.
The wireframe option has been working better on most situations, still dont know how to apply the different versions , like color, shade, positive negative...
Thank you so much, for the critique last week and I look forward to hearing from you again.
Cheers,
Mariana.
- MHDC0
its cool... but...a bit close to this. http://www.underconsideration.co…
- beat me to it.tOki
- yeah I got the idea of pic and mteril inside logo from there, but i dont think i will use it. I am going to go for the wireframe option too. More readable.marianaspag
- CygnusZero40
Its not bad, but I guess it feel more like an origami logo. It looks a bit out of place on the image of the building because the building is all straight vertical and horizontal lines.
Maybe youre trying to get too creative with this, when it seems like just a good really simple, solid logo will work. Maybe even just text play, no symbol, or if you do a symbol, maybe a solid white square with a simple shape knocked out of the center of it? That seems like it might fit better on top of that building image, would feel more solid to me.
- Hey, Cygn, I started dsigning it thinking of uising just types, sort of swiss, grid style, but the studio really wants a symbol to mark the identity. I think it is ok to have a symbol, it makes it les boring you know, And more recognizable.marianaspag
- the identity,. I belive it i a good thing, to mae it more recognizable and less boring.marianaspag
- CygnusZero40
When I think about modernistic architecture logos, I feel like they should either be really, really simple with just text, or have some solid weight to a symbol if you need to have one, to reflect the strength of the work that went into the buildings, strong foundation, etc...
Your logo feels a little too creative to me, and looks too weak when place on top of a nice photo due to it just being lines. Plus the angled lines dont represent anything to me. I feel like with logos its such a simple thing that every aspect of it should have a meaning. He probably doesnt build many buildings with crazy angled lines, right?
- fadein110
me likes. unless you have a massive budget to keep going over it ignore the fusspots on here.
- monospaced0
My girlfriend likes it.
- But does your boss's daughter like it??mekk
- hahamarianaspag
- doesnotexist0
wow this is lots better!
love this one
agree with the origami comment, maybe explore different shapes and not different treatments like the Melbourne id
can that shape stand on its own? different type lockups than your traditional horizontal & stacked?
- does look like a little shape i could walk into thodoesnotexist
- looks a little like the roof is collapsingdbloc
- really? hmm kind of i guess... i like it iunnodoesnotexist
- Oh man you are great! Gonna explore different shape too, maybe create a set of icons on that style... and stay away from those treatment.marianaspag
- will stay away from those treatments.marianaspag
- mg330
I like it! The logo for Room 11 architects in Australia came to mind, but they're very different.
- dbloc0
flip it....make it into a U
- dbloc0
- I knooow! I relly like that, and that is how I found this shape in the first place, then I flipped it, nd it became a house and it feels stronger and more recognizable. Should I go back and rethink this?marianaspag
- hektor9110
I like it. Maybe stay away from the different treatments.
I like the wire frame option.- +2doesnotexist
- +3ohhhhhsnap
- Absolutely! I don´t even have a place to use those. I was carried away there, too much coffee probably... Yeah, wireframe for sure!marianaspag
- i_monk0
I really like that it looks like a shelter. I would play that up a bit more in the colour versions. The wordmark is... functional.
- architects battling homelessnessfadein11
- haha, shelter style.marianaspag
- marianaspag0
Yeah, I will stay away from melbourne id, got carried away there. Thanks guys. Thank dosnotexist and dblock and all of you for taking the time here. Great advices again! I willl refine this now, but think it is in a better position than first logos.
- formed0
I'll go back to my original comment. W/o seeing more of their work, it is hard to say, but it looks like they are more modernist and not making folded shapes in their forms. If that's true, then your logo won't represent the type of architecture they do.
Understand the architecture they do and why. Minimal modern forms can relate to more folded forms, but usually it is one or the other.
I'd still suggest playing with an elevation of theirs or ask for some of their diagrams that they've used for competition entries (which can be quite beautiful).
I agree, though, this is much better than the first ones. Just tune it into the kind of forms that they are interested in making.
- set0
Reminds me of the melbourne identity. I think it only works with the stroke, especially the ones with the masked photos - I think they'd be stronger with a black stroke.
- instrmntl0
Just a thought, but it would be cool if you tweaked it slightly to make it more like an origami piece, so the different faces feel like a folded piece of paper, and perhaps pop out here and there.
- https://www.google.c…instrmntl
- like the studio 6 logo in ARGO hehedoesnotexist
- it's everywhere!doesnotexist
- utopian0
I like it, fuck everyone and Candy too...
