Logo crit. review - arq. studio

Out of context: Reply #14

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  • formed0

    I'll go back to my original comment. W/o seeing more of their work, it is hard to say, but it looks like they are more modernist and not making folded shapes in their forms. If that's true, then your logo won't represent the type of architecture they do.

    Understand the architecture they do and why. Minimal modern forms can relate to more folded forms, but usually it is one or the other.

    I'd still suggest playing with an elevation of theirs or ask for some of their diagrams that they've used for competition entries (which can be quite beautiful).

    I agree, though, this is much better than the first ones. Just tune it into the kind of forms that they are interested in making.

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