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Looks like it's trying to compete with the New Museum. For being a museum of contemporary art the old branding was a bit dull.
It's fine. Although I didn't mind their previous identity.
haha - i was hoping this was Whitney Houston museum logo.
Nearly as bad as the Amsterdam museum rebrand.
Good design. Take that Pentagram, your old design was dated.
The kerning for HI and NE kinda bugs me. I also want to see how this all works on something other than white because the identity feels somewhat limited despite how flexible it is for content.
It's terrible, and if you hesitate to agree you're terrible too.
- You're terrible.fredddddd
- It's seriously terrible.i_monk
- Were you being sarcastic saying that if people like it they're terrible too? I hope you were.monospaced
- to simply say it's terrible is naive, uninformed and frankly quite clueless.set
I like it.
I like the general feel of this, I think the flexibility of the main 'W' is a nice touch.
The one issue that I would say is lurking is that this brand being executed right all depends on the person setting up what ever piece of collateral that is needed, and that person is not going to be the branding agency. So they have to make sure that they fully explain in the guidelines how to exploit the flexibility while remaining within the brand. Already just in the examples shown by Mono above, I'd say there is a real difference in quality of composition.
But if they can make it a fool proof system I think it'll be an interesting bit of branding.
b/c EJS did this, it "works," with a wink and a nod. fine. but it obviously looks like questionable student work as a whole.
You folks know it's a whole system and not just a logo made out of Helvetica?
Just for the record, in my view this design group is brilliant.
However, just purely from an aesthetic view, this looks ugly. Sure, that's subjective etc, but come on it's ugly.
A little bit lazy possibly. Using the first letter of the name to lead the charge?
The 'responsive' concept behind this, ok, I can run with that, as long as it's not referring to the red herring that is responsive web design.
No doubt the execution could have saved this though.
Shoot me down, but I have to say, hype is amazing.
From a fine design group indeed, but this project is really not very worthy of such attention. But, as it is with some other established and notable design groups, it doesn't surprise me the sheep give it lots of attention even though the end product is lacking.
I'm adding to the attention - for which I apologize.