Scrolling or video?
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- Beeswax
I'm designing the main page of this web service. We need to tell Why and How of the service.
One idea is to put a headline and a 1 minute info video next to it and keep a compact page.
The other idea is to stack the the infographics on top of each other below the fold to make it a vertically scrolling page?Do people watch the video or scroll?
- monospaced0
scroll
- fate0
Not even a contest. Video.
- ORAZAL0
Scroll for sure.
- Hombre_Lobo0
I'd say scroll myself.
Purely because, as a lazy internet user, having to sit and watch a video is a commitment, if i can scroll and see the images as quick as i can, i'd rather that.
but i'd like to know more about the project too.
Who's the target audience? (sounds like buzzword bingo i know..)
Mainly desktop or mobile users?- yes. Desktop and mobile. It's a social shopping serviceBeeswax
- moldero0
just make a really tall video so we can scroll it.
- or a video we can scroll throughhans_glib
- how about a video of a scrolling website?hans_glib
- < BAMmoldero
- HhahahaHombre_Lobo
- fyoucher10
Video. I can't fap if I'm scrolling.
- animatedgif0
Scroll for geeks
Video for momsWho's the audience?
- mikotondria30
Sounds flippant, but why not a hybrid. Scolling through the main features, each illustrated by a snippet of video or a little js animation. I am a fan of scrolling, it lends a real feeling of exploration and interaction, and anything that does appear that is delightful is much more of a 'discovery', like unwrapping a present. But then of course the video is really the medium to engage and show off the concept with all the eye candy and whiz-bangs you can muster.
So, apologies for appearing to sit on the fence, but I feel the answer is clearly derived from amending the question slightly.
- monospaced0
"of course the video is really the medium to engage and show off the concept with all the eye candy and whiz-bangs you can muster."
I partly disagree. If the infographics he's thinking of are really well thought out, the copy and type hierarchy are ace, then I think the scroll version offers an even more engaging concept. A video might seem like the cool thing, but it requires each visitor to press play (autoplay is annoying), check their volume (lots of people can't just watch a video in the workplace without headphones, for example), and watch every second just so they don't miss anything.
Scrolling down would allow them to scan for keywords and get the information they want, and that you are deeming important, the most quickly, in my opinion.
- Yeh, excellent points. If people at work are the target then no video is the choice.mikotondria3
- But if you scroll down and the video is in one of the sections, I don't see why it can't also be there.monospaced
- monospaced0
Also, edits to a video are way more difficult to make compared to simple copy.
- fyoucher10
How many people actually take the time to read through infographics? Don't think I ever had (besides having a quick glance at the design). I do, however, click on videos simply because there's audio to explain what's going on (typically VO) so I don't have to read through stuff. Folks are lazy, they don't want to scroll and read through stuff. That's why TV is such a great medium.
Personally, if the budget allows, I'd do both. Video and then detailed infographics/copy underneath.
- Beeswax0
I convinced them to use graphics instead of a video.
This is a new type of social shopping service, they are still testing the grounds so their value proposal and features might change over the time.
- In this case making a video is time consuming and costly
- The story that's going to be told takes more than a minute with video
- Graphics are more suitable for user testing and tweaking
- Impatient people like me prefers scrolling over getting tied-up for over a minute. For patient users that don't matter ... except fyoucher1- :)fyoucher1
- I hope it wasn't difficult. Good job.monospaced
- Hombre_Lobo0
^good stuff!
The big one for me (like i said earlier) is getting users to commit to watching a video is hard.Users are lazy, offering images and text they can scan quickly for info applicable to them.
I didn't consider your other points so thanks for sharing!