Scrolling or video?
Scrolling or video?
Out of context: Reply #11
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- fyoucher10
How many people actually take the time to read through infographics? Don't think I ever had (besides having a quick glance at the design). I do, however, click on videos simply because there's audio to explain what's going on (typically VO) so I don't have to read through stuff. Folks are lazy, they don't want to scroll and read through stuff. That's why TV is such a great medium.
Personally, if the budget allows, I'd do both. Video and then detailed infographics/copy underneath.