Design for movie studios?
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- fredddddd
I always wondered; for most hollywood movies, do the studios have crazy inhouse teams that design the posters, credits, and things like that? or is it mostly done by smaller studios? I know Imaginary Forces do a bunch, and maybe arthouse do their own. Do designers work for movie studios, or are are they just groups who fund movies?
- prophetone0
i think scarabin is ur guy
- hey, hands off my guy, guy!rabbit
- sorry guy, just trying to be a helpful guy, maybe there's another guy?prophetone
- well scarabin is the more publicly known guy for doing movie posters here. guyspango
- exactomoondo guyzer guyprophetone
- im not your guy, buddyset
- I'm not your buddy, manmonospaced
- yeah monos my buddy man!moldero
- JG_LB0
this link may help http://impawards.com/designers/i…
- animatedgif0
Whoever is designing most of the posters is doing a fucking terrible job.
If you're going to stick heads from one photo onto a different photo you should at least learn something about proportion
- HijoDMaite0
- each of these would be better viewed in date order... perhaps a progression of some sorts would show itselfprophetone
- if the movies are made with stereotypical formulas why should the advertising stand out?pressplay
- fucking awesome, thankssublocked
- incidentally, agencies present hundreds of comps, and these are what the studios pick. it's not the designer's faultscarabin
- if you people would quit buying tickets when we do these you'd quit seeing themscarabin
- hahaHijoDMaite
- reminds me of those old columbia house pages in the tv guide when i was a kidmoldero
- BaskerviIle0
Empire Design here in London are one of the best for posters, we did a project with them back when I was in uni.
I really think all movie posters need a great designer to get in there and shake things up:
- ORAZAL0
- likeprophetone
- i worked on thisscarabin
- nicegoldieboy
- so many holesmonospaced
- and all of 'em have been taken care of!
OSFA - lol osfasublocked
- I love sasha grey. great poster too spike!capn_ron
- ORAZAL0
Yves Peters' ScreenFonts series
http://fontfeed.com/archives/scr…
- scarabin0
some studios have in-house design teams but they typically do menial shit rather than the actual campaign. sometimes they'll do "breakouts", or reformat key art other agencies have done for them into stuff like billboards, bus shelters, etc.
generally though, a movie studio will hire a film advertising agency like the one i work for to create the poster and surrounding campaign.
- < If there was ever someone who knew about movie posters and many illegal ways to have a good time, its this guy.Hombre_Lobo
- Douglas0
there are also independent trailer houses who edit movie trailers. sometimes they are part of the ad agency doing the overall campaign, sometimes not. sometimes the ad agency will just do tv spots, and a different company will do the trailer and tease for theaters. often the main titles and credits are done by a design firm or individual designer of the director's choice. sometimes a design firm will do the titles, but the actual credit scroll will be done by a company like Pac Title or Scarlet Letters who specialize in scrolls and conversion.
- Douglas0
Also, from what I've seen, there will be multiple agencies pitching for key art and the campaign of a movie, and each of those agencies will do 20 or so designs each, then pitch their favorite few.
- Douglas0
When I worked in titles and trailers, I became very frustrated with the process of a sony marketing guy dictating the creative. I wrote a letter to Pablo Ferro and this was his advice/reply:
I can tell you that the business of film distribution has appropriated the art of film making. If it is the art that you love, then try to associate with like minded film makers who are on the rise. Forget title altogether; harnest your ability to communicate through art. Study the first reel of each movie you like or respect. The first five to ten minutes of any movie is key to the sales.
If you want to keep eating, work for the manufactuers who make television spots and trailers.
Any advertising company will do. They need title treatments for each and every new version they think they're creating based on "focus" results. Don't get into the political style of management where people ask eachother's oppinions. Take responsibility for your work. Listen to what the client wants and give that to them then offer your version. They'll make the choice.Good luck, You sound like a good person. Most artistic people are. Be a good business man as well.
Sincerely,
Pablo
- scarabin0
key art awards is tonight!
- jonny_quest_lives0
And the Key Art goes to....
Studio:
SVP of Marketing:
VP of Marketing:
Agency:- The days of acknowledging the Designer in this town are over.
jonny_quest_lives - You are a designer, you never got credit. if you want credit make artfresnobob
- The days of acknowledging the Designer in this town are over.
- JG_LB0
hometown hero:
Agency: The Arterie, Culver City
Studio: NBC Universal, Los Angeles
Client: Jackson George, Joe Wees, and Amie Hill, NBC Universal, Los Angeles
Production Company: Deluxe Drissi Creative, Los Angeles
Design Company: The Arterie, Culver City
Manufacturer: Deluxe Drissi Creative, Los Angeles
Printer: Lithographix
VP, Theatrical Print: Cendy Younan
VP, Theatrical Print: Amie Hill
SVP, Creative Advertising: Jackson George
Director, Creative Advertising: Joe Wees
Logo Designer: Neil Kellerhouse
Chief Creative Officer: Noelle Cooke
Senior Vice President: Blair McCoy
Creative Director: Mitch Strausberg
Art Director: Nathan Corwin- http://www.keyartawa…JG_LB
- i originally wanted that to be actual fake fur but it wasn't weatherproof 'n' stuffscarabin