Design for movie studios?

Out of context: Reply #14

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  • Douglas0

    When I worked in titles and trailers, I became very frustrated with the process of a sony marketing guy dictating the creative. I wrote a letter to Pablo Ferro and this was his advice/reply:

    I can tell you that the business of film distribution has appropriated the art of film making. If it is the art that you love, then try to associate with like minded film makers who are on the rise. Forget title altogether; harnest your ability to communicate through art. Study the first reel of each movie you like or respect. The first five to ten minutes of any movie is key to the sales.

    If you want to keep eating, work for the manufactuers who make television spots and trailers.
    Any advertising company will do. They need title treatments for each and every new version they think they're creating based on "focus" results. Don't get into the political style of management where people ask eachother's oppinions. Take responsibility for your work. Listen to what the client wants and give that to them then offer your version. They'll make the choice.

    Good luck, You sound like a good person. Most artistic people are. Be a good business man as well.

    Sincerely,

    Pablo

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