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But however will people with little to none of their own taste ensure people know what brand they're wearing from afar?
That logo's far too generic.
the ruined the best monogram en logo ever...
guys that's the rebranding of Yves Saint Laurent Rive Gauche, the ready to wear line of YSL.
it's now called Saint Laurent Paris but YSL remains YSL.
YSL to SLP
it looks like shitty ralph laurent
The original was by Cassandre. I wasn't a fan of it but fashion logos are starting to become so homogonized.
Sad thought, but perhaps the intention was to remove the strong icon, so it can't be oversized on cheap t-shirts and worn by chavs. No matter how nice your logo, some slapper with a Croydon facelift wearing a big version of it can't be good for a classic high-fashion brand...
Nice box though, wonder what card/paper they use..
At least leave the "YSL" as a watermark or as a blind embossing FFS.
"Despite early reports to the contrary, this new name change will not affect all areas of the company – only the ready-to-wear line. The Yves Saint Laurent cosmetics line will keep its name, for example, and the official company name will not change."
Like spl33nidoru said up there.
In other words... much ado about nothing.