Analytics - Good Reports?
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- mg33
Does anyone have any good examples of web analytics reports for businesses? I'm starting to work on a template for our company to use with our clients, and just wondering if there are any nice examples out there, especially if they include an executive summary.
If you have something, thanks.
- mg330
Let me revise: I'm looking for examples of reports that break down the data, sort of with an executive summary, and detailed sections analyzing the data, and offering feedback on the data.
- bulletfactory0
We use Omniture at my company, which does what you describe.
- mg330
We have software that we use with our clients to generate the data, reports, etc.
Maybe this will make sense: Think of turning all that data into an annual report of the traffic, trends, and analysis of the data. It would include graphs produced by analytics software, but otherwise the document is mostly the interpretation of the data written out so clients can understand it.
- flux40
Great stuff over on the blog of Google's web analytics evangelist at http://www.kaushik.net/avinash/
These posts in particular contain some good practice for presenting analysis: http://www.kaushik.net/avinash/d… and http://www.kaushik.net/avinash/t…
