Identity system?
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- randomname
Does identity system have any meaning for small scale projects?
I got a brief with this phrase, but they don't call for stationery or cards or anything like that.
Any good examples?
- Amicus0
Of course it has meaning... it's the system you apply to the identity. Even small scale brands need some kind of system or the brand will become fragmented in a short space of time.
- Amicus0
Have a look through here.
- Amicus0
there's also these great sites
http://identitydesigned.com
http://underconsideration.com/br…
http://lovelystationery.com
http://www.logoorange.com/brandi…
http://www.designerstalk.com/cor…
http://www.cidoc.net/
http://www.identityworks.com/too…issuu.com and scribd.com also have a lot of publications that should be of interest to you.
- monospaced0
If it's just a small project, whomever wrote "identity system" probably didn't know what it mean--just liked that it sounded cool--and probably should have used the word "branding" instead, or even "campaign". A project, even a small one, can require several applications and will require something to hold them all together, which is a system. Is it a traditional identity? Doubtful.