Identity system?
Identity system?
Out of context: Reply #4
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- monospaced0
If it's just a small project, whomever wrote "identity system" probably didn't know what it mean--just liked that it sounded cool--and probably should have used the word "branding" instead, or even "campaign". A project, even a small one, can require several applications and will require something to hold them all together, which is a system. Is it a traditional identity? Doubtful.