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So today a delivery man came into the office with a large box. Curiously, it was a delivery for a small design shop who share some of our office space.
They ordered 20,000 business cards in 1 type of card for a small restaurant starting up locally. That's pretty keen.
Anyone else had similar experiences with clients/agencies ordering retarded amounts of things they simply will never use or need?
maybe there was a 'Buy 10,000, Get 10,000 FREE!' deal
The quantities in business cards are something I've never really understood—even ordering a thousand, or half that, is stupidly over-ambitious for the majority of people.
And then what when your number changes?
With the future being about digital sharing, I think we need to get back to the idea of impact in personalisation and order smaller quantities of higher quality cards.
The temptation to link to my www.lasermake.co.uk website where I offer smaller quantities of bespoke business cards is nigh on overwhelming at this point, but I won't because it might be considered spammy.
If it's for a restaurant, you'd expect the number to be quite high, as they will be used by customers to remember the place, and also for any notes (I imagine) that employees make for customers, such as with numbers of local cabs e.t.c.
They could have bought less, I'm sure, but restaurants who use cards in this way do plough through loads - They're used for more than just business. Is one side of the cards white, or lightly coloured, and unglossed? Probably a side for writing on.
Some of these online print places put huge print runs together and print overnight on one run. The difference between 2,500 and 5,000 cards is about £20. Still a massive waste, though.
10 tables, four chairs per table, two services a day, in 250 days is without cards, without giving any providers.
If unsuccessful, twenty thousand suppliers will have a card in the next 20 years.
It's a well known fact, the higher the quantity, the lower the pricing. 20,000 business cards is about $300-$350 worth of hand sized, likely to be kept, mini brochures about food. a very appropriate and affordable piece of any marketing campaign.
Not good business to change numbers, definitely a moot point in this discussion. as a restaurant owner, my grandfather had 2 phones #s in 40+ years. one that began with letters way back when, then another when the system went to 7 numbers in 1958. Though I have changed my carrier I haven't changed my number in 12 years.
I live in a small town (40K) atm outside a larger small town (400K) I'm sure all 400K in the larger town could be given some of the cards inviting them. it's not uncommon already as there are specialty restaurants sprinkled around the area.
Wouldn't your point of it being small and local be a contributing factor to the choice to advertise big? saturation?
Restaurants display their cards and leave them in stacks for the taking. I often take cards of restaurants I enjoy. 20,000 might be a bit optimistic for a startup restaurant, though.
If they are being used more as flyers, meaning, they leave stacks at locally surrounding establishments for ppl to take, then it makes more sense. if they have someone's name and specific contact info, then that's a bit much.
for some of the smaller shops and boutiques we work with, we'll order 5/10k+ cards at at time, as they reorder them monthly (1k orders). keeps our printing/shipping cost down and they're standardized, so they don't change the layout.
and if they're inserting them with any mail-outs, they'll go thru them in no time.