WTF Arnell?
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- randommail0
If Arnell has been losing clients, that exodus may have been helped by the agency founder’s curious approach to damage control in the wake of the very public Tropicana debacle. His response: “So what the hell—I got paid a lot of money.” In the same 2009 Newsweek interview, he went on to describe his redesigned but much-maligned Pepsi logo as “bullshit.”
No one can stand him. That is his reputation in New York.
- at least he was being honest i supposehans_glib
- honest ≠ smartbulletfactory
- OSFA0
Is he still married (together) to his wife?
- like many power couples in NY, it's a sham marriage. Rumor is he's gay.randommail
- SeriousFreelancing0
If I remember correctly, the idea came from... wait for it... his wife.
Someone knew someone that knew Celine... basically it was that incestual nonsense that clients are known for...
- Sounds about right.
Cronyism always comes first.randommail
- Sounds about right.
- Amicus0
"the typography is, once more, at best, a lame derivative of how the British have lately exploited geometric sans serifs like Futura and Avenir to great results"
- Armin is always saying something... bla bla blaSeriousFreelancing
- yup, blah blah blahdy blah blah.Amicus
- dopepope0
the very public Tropicana debacle... what was it?
- a poor redesign of the tropicana brand / packaging that flopped.kona
- it cost $25 million to do, but resulted in a 20% sales drop!randommail
- dMullins0
Read this: http://www.underconsideration.co…
Then this: http://www.underconsideration.co…
- hektor9110
Interesting article, I wonder how many like him are out there!
- gramme0
Meanwhile, designers who actually give a shit about what their clients do/sell, and who have design chops in spades, are quietly doing much better work for far less money.
- SeriousFreelancing0
I worked for BBDO when Chrysler came back from New York claiming that Celine Dion was their "it" to launch the Pacifica... and yes, the agency hated the idea, and yes, it did flop, and yes Arnell got paid extremely well.
Those New Yorkers, so darned clever.
- look at this freaking thing >> http://www.autospect…akrok
- yikesdirtydesign
- hahahahbigtrick
- yeah, I'm sure the advertising is the only reason it flopped.Josev
- They pulled the campaign, not the car... think about it.SeriousFreelancing