simple packaging
- Started
- Last post
- 18 Responses
- cannonball19780
For people who don't know what Nutella is, the packaging on the left helps people understand how it is consumed and tom some extent what it tastes like. The packaging on the right looks like it's for spackling cracks.
- OSFA0
Some of them are complete fails if you ask me...
- bigtrick0
- pretty crappy. fire the designer.cannonball1978
- haha.akrok
- bigtrick0
sorry, it's a bit timeline
- bigtrick0
i think the consensus was that this only works if the brand is already strong and enjoys enough recognition that it can stand without any supporting text/images
- pressplay0
yeah, well, seems like I missed that thread...
- akrok0
yeah, isn't working for all of those products. but some it does. ex. the nutella.
- pressplay0
I found cornflakes and toffifee to be the least appealing...
- fooler0
the one on the right looks fine when completely full but is going to look like a jar of shit after digging a knife or spoon into it after a couple of meals.
- randommail0
honestly, I prefer the original on the left
- kona0
so, basically remove everything but the logo and/or name. gotcha.
- kona0
what are you drinking there?
redbull, you know... the drink in the all blue can.
- randommail0
I don't get why they decided to use Nutella as an example.
I mean how often do you see packaging where they simply use a clean straightforward illustration of the product on a white background with a fairly good logo.There are no random dropshadows, gradients, starbursts, or bevels to be seen.
- uan0