New Gap Logo Fail
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- 465 Responses
- desmo0
Dang you guys really are creative! Ha!
- raf0
So it was a publicity stunt after all
http://www.facebook.com/gap/post…via bzsaw's twitter
- Tofslie0
We sniffed it out pretty early actually, but still, pretty lame. What better way to alienate the community.
- fuck that crowd sourcing project.akrokdesign
- I SNIFFED IT FIRST :DNONEIS
- monospaced0
so wait, they're backpedalling?
- ukit0
"We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding!"
Translation: Everyone hates it.
- Translation: Oh shit, we should change this shit asap.monospaced
- Tofslie0
1. Backpedaling
2. AKQA is their digital agency and put em up to it?
3. Branding agency plus AKQA plus Gap went along with it?Either way it's pretty lame.
- Also Arnell is their traditional?Tofslie
- Make that http://www.lairdandp…Tofslie
- dbloc0
Stay tuned for details in the next few days on this crowd sourcing project...
Fucking dirtbags
- akrokdesign0
branding has gone downhill for a while now. shh.
- hargbine0
glad to see we've reached 14 pages of FU Gap. who's the agency who cooked up that jackass plan of crowd-sourcing (ie. free work)?
- akrokdesign0
Gap Inc. Hires Leo Burnett Usa to Assist With Strategic Branding.
back in -Dec. 2, 2002.- Laird + Partners New Creative Agency for Gap Brand. (March 13 2002 )akrokdesign
- Tofslie0
Laird & Partners, AKQA and Arnell all have gap in their client base. Who knows. They could have brought in CP+B too
And yes. Leo Burnett a while ago.
- CALLES0
the only thing this has created is me wanting to go check out their jeans... we have been duped
- fu, no. do not buy any of their shit.akrokdesign
- their jeans have gone downhill.barbara
- ukit0