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- gramme0
A downside of "studio" anything is that it might come across as too boutique. Metagramme could be a company of any size. But the downsides of my current name are that people have difficulty spelling it, and sometimes they try to pronounce it as Metagrammy. But then again, it is kinda nice because meta can either speak to change of position/condition, or to something of a higher order.
- as long as they dont call you MetaTranny... you're ok.OSFA
- i_monk0
Max Power
- OSFA0
Ok, if you want, you can name your site OSFA ;)
- OSFA0
or even better... xcarlx!
- ukit0
Using your own name obviously has a certain advantage in terms of marketing
- rson0
How long have you been using Metagramme ?
- Continuity0
Are you a freelancer, or do you actually have staff? If not, do you plan on expanding the business to have more than just yourself?
- gramme0
I've been using Metagramme as the name of my portfolio site since 2005, and the name of my business since March 2009.
- identity0
Avenue A Razorfish
Strawberry Frog
Panda Panther
Big Spaceship
Three Legged Legs
koko3
syrup helsinkiexamples that a ridiculous name doesn't mean you will be seen as ridiculous by potential clients. If anything it plays into the "oh, they're creative! they have quirky names and wear graphic t-shirts! So Alt!" mentality that most non-artist/designer clients have toward us.
- gramme0
@ Continuity, right now I'm a sole proprietor (LLC) with occasional freelance support. I'm planning to add a maximum of two staff members in the future. It kinda depends on how the business grows.
- Continuity0
In that case, that adds a new dimension to your (potential) re-branding, in that you have to take into account the fact that, down the track, when you do add those couple of more people, they need to feel like they're part of that brand.
I know it sounds horribly clichéd, but it's ultimately true.
The thing with 'Metagramme' is the relative neutrality. I say relative to mean that it's not associated with you, the person, especially to those who don't know you personally. Thus, it would be easier for future staff to hook into that brand.
I'm not saying using your name is a bad idea, if you plan to expand. More than anything, I think that using one's name for a proper shop is more a question of how well-known you are in the market in which you operate, more than any other factor.
Also, using one's name for a business seems conservative to me. Consider:
- McCann Erickson
- Leo Burnett
- OgilyOld-school advertising powerhouse that are more like lumbering dinosaurs, now.
identity was spot-on when he suggested you look into your process for inspiration, if you absolutely want to change your name; becuase, in your process, in what you do and how you do it, ultimately lies your brand. From that, a moniker should flow out nicely.
- gramme0
Meta: denoting change of position or condition, e.g. metamorphosis, metathesis. Conversely, also means something of a higher or secondary order, e.g. metalanguage, metadata.
gram(me): from Greek, "thing written, letter of the alphabet,’ from graphein ‘write.’
- If type design (not what I do) is a micro function, then brand identity (what I do) is macro, or meta.gramme
- i had assumed your name was Gram.Douglas
- Gram? That isn't a name. Graham, Graeme, yes. Gram: unit of measurement, or suffix.gramme
- ah yes, i knew i was spelling it wrong, or that it had different spellings.Douglas
- Hombre_Lobo0
studio steel sounds like a gay nightclub.
metagramme is cool, but reminds me of pentagram and being reminded of a top design firm like that, with crazy good work might be bad, people may sub consciously compare..
nice site dude. btw FLASH IS DEAD!!!!
- bigtrick0
Metagramme sounds good. I wouldn't change it - Studio Steel is a bit more generic, and definitely harder to own the whole identity for. Right now, "Metagramme" is only Matt Steel's studio, whereas Studio Steel... just imagine someone googling "Steel" trying to find you.
- There's a country musician from Nashville with the same name.gramme
- dbloc0
STUDIO STEAL
- set0
iSteel Designs.
- dasmeteor0
I like metagramme
- Hombre_Lobo0
bummertronic is a cool studio name. you should totally use that.
dont you guys agree??
- ukit0
STL