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Out of context: Reply #31
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In that case, that adds a new dimension to your (potential) re-branding, in that you have to take into account the fact that, down the track, when you do add those couple of more people, they need to feel like they're part of that brand.
I know it sounds horribly clichéd, but it's ultimately true.
The thing with 'Metagramme' is the relative neutrality. I say relative to mean that it's not associated with you, the person, especially to those who don't know you personally. Thus, it would be easier for future staff to hook into that brand.
I'm not saying using your name is a bad idea, if you plan to expand. More than anything, I think that using one's name for a proper shop is more a question of how well-known you are in the market in which you operate, more than any other factor.
Also, using one's name for a business seems conservative to me. Consider:
- McCann Erickson
- Leo Burnett
- OgilyOld-school advertising powerhouse that are more like lumbering dinosaurs, now.
identity was spot-on when he suggested you look into your process for inspiration, if you absolutely want to change your name; becuase, in your process, in what you do and how you do it, ultimately lies your brand. From that, a moniker should flow out nicely.