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Anyone got any good examples of Augmented Reality being used in Events or Conventions ?
yeah they had one at wimbledon - search for that one in creative review (i think)
I think the Rugby Union use a similar system as Wimbledon, and will all know how the World Cup could have done with one.
There was that one i used on your mom, but does a gangbang count as a convention?
I prefer an Argumentative Reality... Where i just go round and punch chicks in the cunt!
Coming to a iPhone near you*
(*android is for wankers, wanna make something of it!!!)
We did a few AR things for Shell at Imagination. They were the Bibendium fuel show in Rio this year, a permanent educational piece at Maranello for Ferrari and another piece for a roadshow.
All used AR as a way of rotating a plinth to rotate a model containing navigation to display on screen info.
All good stuff, might be a few things online if you have a poke around.
I have an app for my HTC Desire Android phone which has several of these programmes. You just point the camera of the phone at anything around you and it uses gps and image recognition to throughup all this "augmented" reality information about your surroundings, by linking to youtube and wikipedia and other stuff.
Pretty shit really, i never used it.
I have used TripIt however, to organise my travel itinerary. But i find that when you get to your destination, you have to have data roaming on which causes loads of extra phone charges. My phone bill from Boston, US earlier in the yaer was almost £300 because of my data roaming excitement.
Thankfully i'm reasonably wealthy so it wasn't too much of a big deal.
Augmented Reality never really took off...
Not really events related but just seen this
Jeez! Augmented reality - sooooooo 2 years ago! ;-)
And even then no one really used it to much effect at all.
Just a case of 'ooh look new technology, let's jam it into everything we are doing regardless...'
Use it to create something of real substance or just let it die.
Any new good examples of this technology beyond the layar integrations I've seen?