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i know i was like wtf, when i read this.
But if you think about its not to bad, most people that go to a dealership and test drive end up buying.
This tag line suggest that: "hey i know we've had a bad rep for a while, why dont you try driving our new cars, see how we've changed"
thats what i got from it.
"for a better tomorrow"
Drive on e.
Well guards.........guard your well.......well!
Well, they are doing something OK. Ford didn't have to take any government bailout money, and their latest batch of cars has done really well for quality ratings.
But that tagline is lame. Which brings up the further question, who does have a good tagline these days?
Rolls Royce used to have a good one. "Living room comfort at two miles per minute."
ford is the best selling american truck ever, personally stylistically, i like the chevy/gm models better. but truck owners want dependability and power with a no bs sales pitch to get them their tool. in most of these situations the purchase of a vehicle from ford is not seen as a vanity purchase with their auto line, but is equivalent to buying a snap on wrench for the company.
work makes things, people who work drive/own/need trucks. ford has this figured out and lets the tool side of their business carry the vanity side. that said they keep prices down and statistically need fewer services thatn their gm counterparts. (i believe gms are easy to work on the way pcs are, overabundance of optional parts)
finally, i have respect for ford, where gm has made blunder after blunder, ford stayed the course, made profits, and didn't take a cent of handout from the govt. granted i like what chevy is doing better, but as a company, ford is the better example.
it's a perfect tagline. what else do you do with any vehicle? it's not even a request. it's a demand. so even subliminally, the statements ensue one must drive a ford. not reason given. no personality or celebrity attached. just drive a ford.
My favorite from a few years back was 'Imagine yourself in a Mercury.' and when sales didn't pick up quick enough the changed it to 'Imagine yourself in a Mercury today.' That didn't work either.
My two favorites - I appreciate their wit and double entendre.
Every kiss begins with Kay
For the rest of your life
Delta Airlines: "We get you there."
Ikea: One day you’ll be able to afford real furniture.
Go fuck yourself San Diego.
QBN Crits – prepared to be flamed.
"san fran will love your ass"