Tagline of the Day
Out of context: Reply #9
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- idiots0
ford is the best selling american truck ever, personally stylistically, i like the chevy/gm models better. but truck owners want dependability and power with a no bs sales pitch to get them their tool. in most of these situations the purchase of a vehicle from ford is not seen as a vanity purchase with their auto line, but is equivalent to buying a snap on wrench for the company.
work makes things, people who work drive/own/need trucks. ford has this figured out and lets the tool side of their business carry the vanity side. that said they keep prices down and statistically need fewer services thatn their gm counterparts. (i believe gms are easy to work on the way pcs are, overabundance of optional parts)
finally, i have respect for ford, where gm has made blunder after blunder, ford stayed the course, made profits, and didn't take a cent of handout from the govt. granted i like what chevy is doing better, but as a company, ford is the better example.
drive one.
it's a perfect tagline. what else do you do with any vehicle? it's not even a request. it's a demand. so even subliminally, the statements ensue one must drive a ford. not reason given. no personality or celebrity attached. just drive a ford.