Multivariate Testing
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- lowimpakt0
has anyone got any good examples of testing frameworks or case studies?
thanks!!
- dconstrukt0
99% of marketers dont even a/b split test.... just get that down first...
- ThreeSevenFive0
I've used Google Analytics in the past and work at a firm that has created a MVT framework as well. Just really need some guidance as to methods of approach, case studies and such.
- evanburke0
Pupsipu is a guy on here who is actually building a multivariate testing framework/system, I know he can give you some great advice too.
- evanburke0
Also, I can try to dig up some case studies for this sort of stuff.
The case studies I've read are mainly attempting to isolate the effects of a design change (changing up the packaging of a product, for instance) on sales, while also accounting for seasonal variation, competition, pricing, promotion, and all the other variables that affect sales. So they could pin-point the real effect the design change had.
- evanburke0
Also, I can try to dig up some case studies for this sort of stuff.
The case studies I've read are mainly attempting to isolate the effects of a design change (changing up the packaging of a product, for instance) on sales, while also accounting for seasonal variation, competition, pricing, promotion, and all the other variables that affect sales. So they could pin-point the real effect the design change had.
- evanburke0
If you want any advice on regression analysis or statistics, feel free to E-mail me. My degree is in business so they really knocked that sort of stuff into me.
- evanburke0
It's called regression analysis. It's not that hard to do. There are tons of tutorials to show you how to do it in Excel.
You'll need some basic statistics knowledge to actually interpret the results, though.
- drgss0
Bachelor's degree in statistics?
- jobhall0
www.google.com/websiteoptimizer
Pretty basic thru Google but gives you an idea.
- ThreeSevenFive
Are there any good resources or case studies for this type of testing?