Digital vs. Traditional
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- spent2000
Please weigh in. I am looking for other people's opinions on this post.
- spent20000
PS Please respond on my blog rather than here. Thanks QBN.
- imadesigner0
Spam.
- fibonacci0
A digital shop will never be the AOR for a major client.
End of discussion.
- fibonacci0
Seriously though Tim, it's a silly question. Digital is one tiny piece in the puzzle.
- spent20000
imadesigner, Not spam. I have been a part of this site back when you were "iamanintern". If you do not have anything to contribute that's cool. However you should read up on stuff before commenting.
I am just leveraging the population of QBN, since I want the opinions of people who actually "do stuff" in our industry. I mean this looks more like spam to me, than my post
++++++SPAM LINK++++++++
http://www.qbn.com/topics/567170…Cheers.
SPENT2000- lolok_not_ok
- Both posts are simply a link to website.imadesigner
- spent20000
fibonacci, there is no spoon. If you look at a shop like Mono, who are a handful of advertising people working out of a box in the midwest, and pit them again a shop like the barbarian group, then simply remove the notion that TBG is a "digital" shop, is your response still valid?
- fibonacci0
Barbarian make little Flash toys and microsites.
Don't even try to compare them to a full-service shop that has to try and handle developing a unified identity and campaign.
- kezza_20
@ fibonacci
There are plenty of examples of digital agencies leading.
Glue in London for one...
I did the TV ads for a bank in the UK and im digitalIt's all beginning to merge in the middle. BBH are doing digital etc
bit of a old question really as ad agencies are doing digital and digital agencies are doing TV and press, and have been doing for a couple of years.
- kezza_20
also, http://www.albionlondon.com/work… are blurring the boundaries
- fibonacci0
Digital is only one piece of the puzzle. A Digital-only agency isn't going to replace a full-service agency anytime soon.
And guess what, you're not a digital shop if you start handling print, tv, packaging design, etc. You're full service.
If you try to call yourself a "digital shop" and make your primary focus websites and Flash toys, you're still just a bunch of production monkeys.
So this is a stupid argument.
- Kolor0
oh brother
- Kolor0
This has got to be the dumbest fucken thread of the week
- fibonacci0
Barbarian group even admits, through admission, they can't, or won't, handle print, packaging, identity design, motion, advertising, p.r....
http://barbariangroup.com/capabi…
So why would you trust them with your entire business?
- kezza_20
fibonacci you're missing the point.
I sit in the same building as you I think, and I am a digital CD that is asked to strategically and creatively lead global brands.
It is happening as digital is where customers live
- Leigh0
More and more traditional above-the-line agencies are using the term "Full service agency" it seems to be the buzz word right now.
All the big traditional agencies are ramping up there digital departments right now, W+K, TBWA, BBH ect. farming the digital work to "Creative production" agencies (b-reel, unit9 , northkindom ect).
So what happens to the digital agencies?
Why should a client have the hassle of using one agency for above-the -line work and another for digital. It does make you wonder what will happen in the next 5 years.
I think Glue is a good example of how the digital agencies will go in order to survive. Glue won a 30m advertising account for 3 mobile. They are outsourcing above-the-line production work, but will lead all advertising decisions for the account.
Digital agencies will become "Full Service Agencies with a digital spines".
- kezza_20
the end of the day in 10 years when magasine advertising is none existant, tv advertising is minimal, which is going to be the important medium?
separate the execution from the medium
- fibonacci0
Full service isn't a buzzword, it's been around for decades. But I do agree with this:
"Digital agencies will become "Full Service Agencies with a digital spines"."
As for digital is where customers live, it's becoming truer, but it's monumentally stupid to put all your eggs in one basket. All problems looking like a nail when all you've got a is a hammer, and all that.
P.R. events and sponsorships can be far more effective at getting people interested in your company, than some flashturbation microsite or some augmented reality banner.
And people still exist in the real world. Retail design, Point of Purchase, and packaging plays a huge role in selling.
- rson0
Sorry Tim do not mean to drive traffic from your site but this really is a good read.