Digital vs. Traditional

Out of context: Reply #17

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  Full service isn't a buzzword, it's been around for decades. But I do agree with this:

  "Digital agencies will become "Full Service Agencies with a digital spines"."

  As for digital is where customers live, it's becoming truer, but it's monumentally stupid to put all your eggs in one basket. All problems looking like a nail when all you've got a is a hammer, and all that.

  P.R. events and sponsorships can be far more effective at getting people interested in your company, than some flashturbation microsite or some augmented reality banner.

  And people still exist in the real world. Retail design, Point of Purchase, and packaging plays a huge role in selling.

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  • you work for S&G so you're biased :)kezza_2
  • but I agree in partkezza_2

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