The hidden persuaders
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- Mal0
- SEMa ?7point34
- Waht is it ? A goat ?Gizz
- sex written in the starsMal
- SFX actually, the visual effect creatorBIGGESTDOGINTHEWORLD
- Mal0
- ayport0
So, subconsciously, incorporating the idea of sex in general is considered the most persuasive when trying to develop imagery for producing ads?
- Mal0
- Autokern0
The gestalt psychology plays a huge part in looking at an image, more than the subliminal bits you can add to it.
I read this book while at school (the italian version) and was extremely complete on the various aspect of the gestalt psychology:
http://www.amazon.com/Organizati…
- SuperSport0
- i used to love this trick!baseline_shift
- Yes! My older brother made that for me when I was a lad.WrappedInBooks
- used to? I still love this trick!fooler2
- ayport0
Found the book online....
- ayport0
I have to pick up these books. Obviously these images used in mass marketing have made quite a few dollars.... But when it's not a hidden agenda for political gain or some other message, is it really only sex that is most persuasive? I know fear is also used frequently and effectively.
- ayport0
This is interesting:
"In 1979, Time Magazine reported that tests were being conducted in over 50 department stores using subliminal messages to control shop-lifting using messages such as "I am an honest person" and "stealing is dishonest". One un-named store reported a SAVINGS OF $600,000 BY REDUCING THEFT 37 PERCENT during a nine month period.
United States Patent 6,506,148
Loos January 14, 2003
Nervous system manipulation by electromagnetic fields from monitorsPhysiological effects have been observed in a human subject in response to stimulation of the skin with weak electromagnetic fields that are pulsed with certain frequencies near 1/2 Hz or 2.4 Hz, such as to excite a sensory resonance. Many computer monitors and TV tubes, when displaying pulsed images, emit pulsed electromagnetic fields of sufficient amplitudes to cause such excitation. It is therefore possible to manipulate the nervous system of a subject by pulsing images displayed on a nearby computer monitor or TV set. For the latter, the image pulsing may be imbedded in the program material, or it may be overlaid by modulating a video stream, either as an RF signal or as a video signal."
- ayport0
The opinions can take a hike, but interesting stuff here...
- Bluejam0
i remember reading this book in my first year of art college, it's fucking brilliant, even more so since it was written in the 50s and the stuff they were doing then is still in practice today. unfortunately i cant remember too many of the details (since i read it about 20 years ago) but is very much worth a read.
- Gizz0
This is maybe a good book for my study. There are multiple versions of this book on Amazon for only €20,-!
Thanks for the tip!