logo critique
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- detritus0
Given that there's very little relevant graphical detailing hampered by mostly soulless font choice and haphazard reasoning, I could only offer the following advice..
Keep it simple, stupid.
- neverblink0
@Instil: not exactly what I intended with the diagonal cuts on the characters, I meant more like this:
- See, if you took out the infinite O loop detail, I'd think you were nearly there.detritus
- If something's 'proud' it doesn't need to try too hard, eh?detritus
- img = Avenir with altered ascenders and cut arms on r, f & t and cut feet on u & dneverblink
- instil_design0
Loving that neverblink , I see what I mean now I went way over board lol thanks a lot.
- neverblink0
btw. I don't mind the infinity o's:
- jimbojones0
customizing for the sake of customizing, you didn't like the original avenir stems? then do the same to r as well dammit! and while you're at it you may as well shorten the left side of the f crossbar, any maybe even lose the left t crossbar and definitely loosen the tracking (and ditch the tagline) in the white on grey version. white on dark needs different approach than dark on white, it appears thicker.
and the oo ≠ ∞ btw- well duh, I see neverblink is just playing, forget it.jimbojones
- haha jimbo, you almost scared me ;)neverblink
- btw the r is cut!neverblink
- not the stem though, looks rushed. but then again it is rushed.jimbojones
- yes, figured that was what you meant later on..neverblink
- instil_design0
Thanks for the help, neverblink if i get given some cash for this, ill send a fiver your way for a few beers lol :) hell if i get any cash ill send a few of you a fiver for a drink lol :)
- ps lesson learnt, keep it simple and not go over the top :Dinstil_design
- ********0
Maybe it's just me, but wouldn't putting the crossbars across the O's make the most sense (to make a film icon)?
- Nm, just saw the picture above. Thought you were going for the old film canister look.********
- Nm, just saw the picture above. Thought you were going for the old film canister look.
- janne760
what i am sensing here is client-fear.
not dearing to go and say, "here this is the typeface i have chosen carefully, this is your wordmark, no frills, this is it. this is you".- I have done just that in a email :) thanksinstil_design
- ok, good boy!janne76
- instil_design0
which one do you think i should go with? thanks ps ill ad the angle on the stem of the r on the second one to to make it match the u and the d- something about the "foot" still seems off on both. like it doesn't flow...gabe
- gabe0
i think it may be the kerning is too loose in some areas. the "oo" looks like it's floating between the F and the T and it breaks the flow of the word up. i think you can tuck the "oo" in tighter between the F and th T. maybe even give a slightly rounded edge to the strokes on the F and the T to curve just slightly around the two O's ?
- ********0
For me, it's the mixed case that is making the conjoined O's look strange. That and the other three round figures in the word.
Maybe try using all uppers?
- i second this...gabe
- All lower case may work better too ? Rather than the capital P . Don't really wanna do all upperinstil_design
- j1983m0
i think this maybe one of those cases where you have been looking at this solution far too much and are trying to force it and make it work. often if it doesnt look quite right to start with, a lot of crafting will make it worse. in this case, for me its still not working... the r and o dont sit well together, nor do the u and d, the o o t looks weird on the end too. You deff need the P as uppercase, try the whole thing as uppercase too.
You should look at different typefaces and different directions. Proudfoot is a wonderful word - this doesnt look wonderful yet! Park this idea and move on, thats where you will really break the mark!
- well trying it with a different font could be a good start.. the f and t on this one aren't nice anyway..janne76
- gramme0
^
