Audi
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- 8 Responses
- erikjonsson0
I think it works better. The old one does not at all touch the shape of the cars like the new one does.
- jimbojones0
it should be said that the Audi you see above is set in the new corporate type. It's like the logo is just a word from the text, set in red. Not to mention awkward composition and relation of masses.
- vaxorcist0
the top one is new, the bottom one is old, is that right?
if so, I vastly prefer the bottom one? is Audi switching to a boring font face like Ikea?
- akrokdesign0
the new rings are better but the type is awful.
- janne760
wait, which one is new?
- jimbojones0
Funny how the corporate type is getting bashed everywhere. As a substitute to Univers Extended (same matrics) it's great. As a logotype it is hideaus, also because all the copy is set in it duh
- chossy0
I think this logo is perfect, boring cars boring logo.
- 5timuli0
I love the new off-center taper of the rings. The type has grown on me since I first saw it a couple of months back, buy I feel the logotype is a touch too small underneath the mark. I would've upped the size to be the same width as two circle counters - at the moment the type looks weak and throws the logo off balance.