Kleber
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- ximeraLabs0
@dyspl —
Aside from the aesthetics, the new site is very close to the old site:
The blog stream is still there, just reorganized by year (instead of 3 mystifying categories) and more focus on current work, with a clearer client/project list. Thats it really. The design isn't really something we did to be more or less relevant to a certain portion of our clients, but to break with the old design and do something different.- Great new site, superb work. No need to justify.JamesBoynton
- didn't ask for any "justification", was just curious. Isn't QBN a place to share & talk?dyspl
- dinnum0
cool clients, but i guess the only reason their new site's been featured is because they're a respected agency, not based on the redesign.... well, i hope so anyway, as it's pretty poor to say the least.
very little originally, and from what i remember of the old site (all grey, blog-style?) that was much nicer and understated.
- actually on 2nd look, i don't think it's poor. just not what i'd expect as editor's choice. the logo is cool!dinnum
- clearThoughts0
This sit has been on the homepage for far too long... maybe time to post something new on there...
- sodapopinski0
Hi Tom,
What was the reason you went for something that echoes a tactile object? Just curious about the thought process about that one.To me it seems very irrelevant to have an unfolded package of some kind, metaphor on the web since it doens't tie up something with your actual work (or the web as a medium). I've never been a fan of tactile objects as a metaphor online, especially not those flash-books, that were the shit a few years back. It's like polish a turd if you don't have a content it's not interesting, flash-book or not (not speaking about your site in the last sentence, I just mean it needs to have a concept/meaning and can't be "hidden" witch a cliche metaphor).
Expected something different from you guys. Love your client work.
- ximeraLabs0
@ sodapopinski —
Kleber is German for glue/adhesive — and signifies to join, to glue or assemble something/bringing different part together. Thats what gave us the idea for the current design.