threatened by interactive designers
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- robotron3k
...seems like whatever shop I work at, whether it be a cutting-edge design shop working on a bank project or a pharma shop working on some drug website, whenever it comes down to creative review by the print and brand teams there is always someone on the team, who usually sounds just like Roger from American Dad, saying that the look and feel of the design "does not accurately reflect the feeling of the brand".
the only thing I can think about is that the print people are totally threatened by interactive designers... I've had countless print guys, brand specialists, account sups, ADs, ACDs, CDs, et al., blowing gaskets in the middle of meetings and this seems like these never ending battles are never ending.
does anyone else have the same experience? and beside a good swift kick to the throat, how have people handled situations like this?? I'd be curious to know...
- dbloc0
that's about all you can do.
- bigtrick0
kick them somewhere else?
- DrBombay0
D, You should try working for a newspaper or magazine publisher. I know exactly what you are talking about. Nowadays, many of the old publications we used to do yearly have gone strictly web and it drives these people crazy.
- right, you're saying their dinosaurs and almost extinct.robotron3k
- Yes sir. All they ever talk about is the "value" of print. Costs go up and the ROI is less.DrBombay
- chuparosa0
I switched from doing print work to web work and I absolutely love web. I think web design is far more interesting and challenging. I don't think it is fair to say all print designers are threatened by interactive designers. Just sounds like you keep running into a bunch of negative people.
I'm guessing you've done this but I'd pointedly ask them what brand values/attributes they are referring to and how they feel these are missing from your work.
- Seanbot0
Print designers who don't understand web should either retire or start working at Whole Foods. Same goes for interactive.
- harlequino0
I've noticed a lot of these guys aren't happy unless they just get in there and fuck with the project a bit. Just gotta throw their goo on it. Because they can.
- there you go!robotron3k
- 9 times out of 10 this is the reason. It's ego and wanting so badly to show that they are "useful"blackfrancis
- fyoucher10
Print Designers -> Web stuff --> Designing shit in InDesign = Gahhhh!!!!
- kona0
when the say it "does not accurately reflect the feeling of the brand". You need to ask the question "can you specifically give me some examples of how it doesn't accurately reflect the brand?" throw it back and see what they can come up with. If they are only saying it because they're threatened they'll fall flat on their face trying to explain it. If they actually have a legitimate reason that's good too because maybe they're correct. If they answer with "I can't, it just doesn't feel like their brand to me" then you, and everyone else in the room knows they're full of shit. Keep throwing their statements back at them in the form of questions. I bet they stop doing it rather quickly.
- harlequino0
Typical meeting or phone conf:
- DrBombay0
If you are getting into this profession right now and aren't learning any interactive you may be doing yourself a disservice in the future.
- robotron3k0
I'm already working out with my num chucks and kung fu moves so the next time the Print and Brand teams start giving me trouble in a meeting I'm going to do this to them... it could be the greatest corporate fight eva!!!
- I am in that m movie, guess which one I amMrDinky
- you can't be, the whole scene was done with just one actor, no?robotron3k
- You're the guy outside the door peeking in?harlequino