Designing for an ugly client logo
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- GaryTaylor
I'm working with a client that is rebranding themselves. I've been brought on to redesign all their stationery, collateral, and their website; their internal art department has already designed the new logo.
As an aside, their art director told me that he far prefers the shape of the Humanist970 typeface that comes with Corel Draw, to the samples that I laid out in Avenir and Gotham, whose characters look "unappealing"
My problem is that their logo is really ugly. Should I design their materials to the new logo, or should I do something nice and just slap their logo on at the end?
- cannonball19780
kowtow and let them shove your paycheck up your anus
or tell them to go to hell
theres no in between
- baseline_shift0
This sounds like my daily routine.
Are you presenting more than 1 concept? If you are, do one your way and one theirs. If they have good taste, maybe they will choose yours. If not, youve found yourself a production monkey position for this client! Enjoy!
- if they had good taste their logo would most probably be good.jimbojones
- well, if its internal, sometime the designer is no good, and they chose the best of bad options. but there is truth to your comment.baseline_shift
- ... truth to your comment.baseline_shift
- CALLES0
i have a problem with working for ugly clients period
- monNom0
come up with a really nice application that can work no matter how sucky the logo. make the logo small and reversed so the application is dominant.
- I've actually done this before, buried the client's logo in frames to distract from the horror. Won't work this time though.GaryTaylor
- truue. and if they say anything just make their logo bigger and forget about it :)noiseisthis
- akrokdesign0
if they just design their new logo, i think you stuck with what the have.
work with it. i know, it sucks but not much you can do about it.
- GaryTaylor0
I'm doing three comps of the first part of the project. I'll see how that goes. I'm making enough to be okay with shutting my mouth and never putting the work in my portfolio.
- thats the spirit! keep at it, pretty soon you'll never care about your work again!cannonball1978
- jimbojones0
"Logos are so 2000"
Overrated stuff really, make a nice CI without any stinkin' logo.
- dyspl0
"youve found yourself a production monkey position"
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thanks to you baseline_shift, I've found my new title on my next bcard.
- chuparosa0
wow....avenir and gotham "unappealing"....that is totally unreal......
- that means they want CurlzMT. They want APPEAL!!! c'mon!baseline_shift
- Those aren't everyone's cup of tea, but he's comparing it to a knock-off of Gill Sans. He probably also thinks that Arial is da bomb.GaryTaylor
- TheBlueOne0
I hear tell doily logos are all the rage.