Copywriting Q
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- imnotadesigner
What the going rate for copywriting? Is it usually project based or by an hourly rate?
I putting a quote together for an organic personal care product and I will need copy for product labels & website.
- bump790
I used to work for a freelancer hub. They are usually paid by the hour when they walk into a agency and work in house. If you are paying someone to do it on their own, at home, I would go with a project based fee. It really depends upon the amount of pages the website has, and how much content you ask them to produce.
- JourNYC0
$50 flat rate.
- I see what you did thereimnotadesigner
- And you manage to rip that one offJourNYC
- imnotadesigner0
Thanks bump79, I guess Ill have to have a meeting regarding the site before I can approach any copywriters for a price.
- It's important to know what you're asking of them, before giving them a quote.bump79
- vaxorcist0
You're up against the quote paradox.
They're asking for a quote "just so we can budget" but they don't really know what it's going to include.... so you can't give a meaningful quote.... argh...
but really and opportunity to be more useful to client...
You may want to involve a good copywriter in helping you come up with the main idea and the quote, rather than just "pasting the copy over the lorem ipsum" that happens too often....
I've known some great copywriters, they're often very funny, and often able to help in a meeting, getting ideas agreed upon.
The things he asked for were:
1. What's the business goal?
2. What's the target audience?
3. What's the brands current market position/perception?The last 2 are often hard for clients to work out, but that's why they hire smart people like you....
Copy without a strategy is like a designer getting a brief that says "just start designing and the account staff will go see what they want"
He said that he's willing to help work with clients to find answers to those questions, but if those questions aren't answered, there's no difference between good copy and random taste arguments....