crowdsourcing
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- ukit
http://adage.com/digitalnext/art…
"For agencies, crowdsourcing forces us to re-examine how great work gets produced and where the best talent resides. Can a crowdsourced creative campaign or website compare to something an edgy agency produces in Brooklyn or San Francisco's SoMa?"
- robotron3k0
crowdsourcing is so.... 2nd Quarter, 2008.
- vaxorcist0
Along time ago, I worked in a 1 hour film photo lab. Every so often, a randomly brilliant photo would come through on a roll of mediocre crap. If we made an exhibit of all the randomly great shots, it could have been museum quality, yet none of these people thought of themselves as artists....
I was at a place where they pitched crowdsourcing heavily in, yes, spring 08, and client didn't say yes.... Some of it may be good, much of it random or crap or somehow odd...
The paradox here is that maybe a smart startup with dedicated people could make it work, everyone else is trying to save $$, or rescue themselves from a slump... crowsdourcing is like a deux ex machina........ but you I think you'd need tons of time and editing to make it any work... maybe it would work for a short time, but not for long before it goes random and leaves the focus of whatever the business goal once was..
- ukit0
Hmmm I hadn't seen this
Here is a panel from SXSW with David Carson and the creators of Crowdspring
- KwesiJ0
crowd sourcing doesn't have to be ad spec work...there's lots of interesting possibilities just none of them have anything to do with advertising or spec work
- ********0
- vaxorcist0
Interesting video... I can see how spec work can suck the $$ out of design jobs... and the lack of connection between spec designers and the client could result in some rather disconnected stuff.... making it all a commodity instead of a relationship...
And... well, the hardest part of design IS NOT the design, it's selling the design to the account staff and the client...... and not letting it get diluted into crap... but keeping the client relationship good..
Yes.... Croudsourcing may devalue mediocre agency work... but the irony here is that A LOT of mediocre work started out as great work, but was "toned down" after too many conversations with clients and account people... who were, uh, trying to save the "relationship"
I can imagine an agency horror show, where client keeps asking for changes, thus making things more diluted, then goes outside the agency for crowdsourced logo and such.... and asks agency to work with this logo....
so in a way, crowdsourcing changes the power dynamic, and maybe a smart account person can use the crowdsourcing question as a way to figure out who will be a good client and who will be insecure... and constantly demanding changes...
- ideaist0
From article -> "Do you risk sourcing one brilliant creative idea at the expense of building a trusted relationship with a partner who lives and helps evolve your brand, in many cases, for years at a time?"
