crowdsourcing
Out of context: Reply #6
- Started
- Last post
- 8 Responses
- vaxorcist0
Interesting video... I can see how spec work can suck the $$ out of design jobs... and the lack of connection between spec designers and the client could result in some rather disconnected stuff.... making it all a commodity instead of a relationship...
And... well, the hardest part of design IS NOT the design, it's selling the design to the account staff and the client...... and not letting it get diluted into crap... but keeping the client relationship good..
Yes.... Croudsourcing may devalue mediocre agency work... but the irony here is that A LOT of mediocre work started out as great work, but was "toned down" after too many conversations with clients and account people... who were, uh, trying to save the "relationship"
I can imagine an agency horror show, where client keeps asking for changes, thus making things more diluted, then goes outside the agency for crowdsourced logo and such.... and asks agency to work with this logo....
so in a way, crowdsourcing changes the power dynamic, and maybe a smart account person can use the crowdsourcing question as a way to figure out who will be a good client and who will be insecure... and constantly demanding changes...