The Nike+ Challenge
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- Andreas
Direct communication via banners for the Nike+ Challenge Men vs. Women campaign.
By Jung von Matt/Neckar.
- Jamal_Jenkins0
yaaaaaawwwwwwwnnnnnn!!!!!
- lvl_130
pretty decent idea actually. not sure about the men vs. women aspect of it, but i think it works. it gets people to interact with the banner while exposing the nike+ challenge.
win for nike and Jung von Matt/Neckar.
- Brian_Piper0
yes, this is a good idea, especially considering its target audience.
- calculator0
yeah, i think nike are showing a pretty naive and simplistic vision with this stuff
- neue75_bold0
isn't that exactly the target audience though? naive and simplistic?
- harlequino0
Probably works great for that demographic. We did something kinda sorta similar with a banner campaign for a mobile carrier targeted at moms, and used a direct communication gimmick. Worked great.