Sports Marketing
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- JAHallifax
NHL vs. NBA vs. NFL vs. MLS vs. MLB, etc., etc.
Which ones are getting their craft right, which aren't? Other thoughts?
- uberdesigner0
NFL. No.
- sikma0
CBC's HNIC does hockey perfectly.
TSN on the other hand could use a slap upside the head.
- monospaced0
More of an "other thought"
I'm not really a sports fan, so I don't pay attention, but I figured that the team's performance is marketing enough. Yeah, I know they spend a ton on advertising, merchandising and licensing (video games, for example), but what beats a fan wearing a jersey and cap?
- I like that thought. That's what I wonder. Is it the team and how they play? Is it the image? But how much is attributed to each?JAHallifax
- each. (To finish that last thought!)
JAHallifax
- ESPtype0
mlb
nike NYC baseball... sick
- SteveJobs0
nba had some good shit last season. i liked their classic piano tune playing over a basketball montage commercials with the 'Where amazing happens' tagline. this year it's kind of the same with a slightly different take on the tune and tagline.
- BattleAxe0
I hate the NBA cares commercials , they began this campaign after the Artest disaster at Detroit
- JAHallifax0
I think marketing can also revamp a team. I have to say that when the NHL's Ducks changed hands that the new ownership, new look, etc. amped up the team...so much they won the Cup in '07. Their community involvement is also anchored in the OC giving them a big presence in the local area. They have a hospital wing at CHOC (Children's Hospital of Orange County), a science exhibit in a local Science Center (Taco Bell Discovery Center's "Science of Hockey"). The Anaheim Angels, who are just about right next door can't say that.
I guess it gets to a bigger question -- what are our sports teams for? Not just a love of the sport. What's their meaning and who in marketing gets that meaning right?
- TheBIueOne0
Nascar? UFC?
- Oh man. Do YOU have any thoughts on the UFC? They just might be spot on. 100% entertainment.JAHallifax
- Enrico760
UEFA
- Gucci0
The International Federation of Competitive Eating is your gateway to marketing heaven:
http://www.ifoce.com/