Early Stage Logo Crit
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- Jugarelly
Background: The logo is for a small graphic design company that will pretty much be a launching ground for a couple of guys that don't get to be quite as creative as they'd like at their full-time gigs.
The name of the company is G Studio. In a total dork designer way, it was reached by monospacing our full names and overlaying them to see that the Gs in the middle of our names lines up perfectly.
The concept of the logo comes from our lineage. One of us is Greek and the other German. The overlaying Gs are fonts with Greek and German stylings. Both are slab-serifs to try and maintain similar forms.
- baseline_shift0
If its early stage, i would pull back and design strictly in black and white. How would this look without color?
I think its an interesting start. If you are doing greek vs german heritage, it might be cool to see black lettering with a face like trajan or apollo.
- monospaced0
The heritage is lost with the overlapping letterforms, it just looks sloppy. Where are the other directions? Early stages call for many sketches (I aim for 20-50).
- I mean very early stages. Like, I've spent 5 minutes on this idea. Many sketches to come, just wanted to get thoughts on the concept really.Jugarelly
- the concept.Jugarelly
- werd...can't wait to see the othersmonospaced
- doesnotexist0
I would make 1 G, with all three heritages/elements/ mixed in to form that one, unique, cool little g mark.
this looks awkward.
- dirtydesign0
idea is cool.
think you need different fonts and colors.
- dirtydesign0
Good example of overlapping type.
- yeah, but for a logo?doesnotexist
- nice examples dirtyzenmasterfoo
- yeh. could work for a logo if it's done right.dirtydesign
- yeah if it's not overlapping, ha!doesnotexist
- zenmasterfoo0
I'm not entirely keen on it. I also wonder how that's going to look reduced. At the very least play with colors some more. Maybe try imposing a larger G in black over variations in white...heck, start over.
- monospaced0
- must dieJugarelly
- lol! Nice find. I love her chubby ass.baseline_shift
- <-- bad overlapping typemonospaced
- scarabin_net0
i think it's great that you guys found all this stuff out about your names and your heritages and stuff, but clients are not going to think that's as awesome as you guys do.
i would keep thumbnailing and see what else you can come up with.
i heard somewhere... "don't let your favorite part ruin the piece". you want a strong logo that's going to make clients trust you. they don't care about sentimentality or where you guys were born.
- Best advice ever.duckofrubber
- yeah i have to agree. G's in your names, sure. but the greek and german thing is a stretch.horton
- juoKiggen
- WeLoveNoise0
wudnt bother overlapping the letters
id try doing something using 2way perception like this
- mg330
I'd love to have the time to sketch or create a rough idea, but I think you need to simply split the letter horizontally at it's midpoint, use the Greek G for the top half and the German G for the bottom half. Split them completely, or blend them together. Create a new single G from a combination of both.
- You don't think he should simply just explore another direction?monospaced
- identity0
I understand the thought you're having about the G's lining up. From a kind of "from three we are one" mentality it makes sense. That said, I don't know what it's really saying about your company though? If this company was started up as a side-project for you guys, born out of ennui, the words FRESH, NEW, EXPERIMENTAL, NEW-TERAIN, RIP YOUR FUCKING EYES OUT might be a nice place to start looking for a name. G Studio feels a bit boring to me. IF you ARE set on G Studio, then you're set on it. But I might revisit the name and FROM THERE you can start coming up with more dynamic solutions to your identity problem.
- that makes a lot more sensemonospaced
- Honestly, coming up with the name is so much harder than designing the logo.Jugarelly
- We've had tons of better names, but then we get limited by domain availability.Jugarelly
- no doubt man - a friend of mine and I did something very similar. We just added "collective" after it - worked.identity
- johndiggity0
play around with this if you want to go that route:
http://www.typotheque.com/fonts/…
- uberdesigner0
do I need 3d glasses to see this?
- pressplay0
my first thought: ........googles new favicon?........
