Effective Banner Ads
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- elPaulo
What is everyone's take on effective banner ad designs? What makes them effective? What makes them disgusting? What draws you in and why?
- Nairn0
Personally, I'm attracted to frenetic, strobing animation on full-page pop-ins.
- ukit0
A monkey that you can shoot works every time
- twokids0
when people dance really funny....always moves product
- elPaulo0
seriously though. From everyone's experience, what makes for the most effective. Logo placement? Telling a story? Keeping the messaging simple?
- kld0
adblock
- designbot0
I crank out so many banner ads that I usually just want to get them done....most look like crap :P Guess I'm jaded.
Depends on your target. If it's going on a site with loads of flash banners ads, sometimes a nice static banner will actually stand out more. Sometimes with Flash telling a short story, using some nice typography seems to work well. That's all I got...
- twokids0
seriously:
--> small amount of focused copy
--> if imagery, only in support of copy
--> if animated, one short move that leads your eye to the action item, the linkthat's it. really. no one cares about a long-winded banner ad. its not content - its a way to get to more content.
- designbot0
the "congratulations you have won a free ipod nano" audio banner always get's me :-)
- elPaulo0
To me, simple is best. Static might even work best. Kinda like when they started putting those sticky perfume ads in magazines. They backfired, and folks would actually rip them out of the mag before reading it. Blinking, story telling ads in my opinion, do not work.
- lvl_130
go here and read the thoughts of others while interacting with some great (and some not so great) banner ads:
http://www.bannerblog.com.au/