Type ID: Waterstone's
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- 4 Responses
- Horp0
Originally the Waterstone's logo was cut by, I think, Jeremy Tankard, under commission from Newell&Sorrell (interbrand) so it is/was a custom logo not a case letter.
I can't say for sure that this is still the same identity as this was being done at Newell&Sorrell in about 1995/6 so it may have undergone further redesigns since then.
- So to answer your question, yes, its a custom letterform.Horp
- Thanks :-)Autokern
- And where were you a year ago when I needed to know.
*raps fingers on desk.JerseyRaindog
- Autokern0
Of all classical serif i have, baskerville (actually new Baskerville) is the one which is the closest match. But the overall balance is slightly different.
- kelpie0
I'm sure I read an article on this some time ago which said it was based on baskerville, but otherwise didn't contradict Horp's chat at all
I could be wrong though, I frequently am
- JerseyRaindog0
HA - TIMELINE!
just kidding - I asked the same question years ago.
http://www.qbn.com/topics/540936…- http://www.qbn.com/t…
^ That was me. After that I asked Rob. He and I worked there.Horp - (Rob didn't do it by the way, so I speculate that it was Tankard who did a lot of type stuff for N&S)Horp
- *eats own hat.JerseyRaindog
- http://www.qbn.com/t…