Branding Relevance
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- Mishga0
try searching here:
http://www.identityworks.com/def…
- d_rek0
This is where bullshitting comes in handy.
- flashbender0
I think your first problem is you called it a workshop. You should have called it a PLAYshop or maybe an exploitorium.
- omg...they would have kicked me out of the office!monkeyshine
- jmollica0
Look at his shoes/tie/car. Does he buy into quality, comfort, or aesthetics? This will help you see what he buys into.
- rodzilla0
the brand gap is a good book, that breaks things down in a simplistic form. could give you some good info to help you speak your case.
- ESPtype0
i am going through the same thing...accept i work in an inhouse department as the only designer... and to top that off my CEO has asked that i stop using the existing logo... and to use nothing until she decides what to do.
Meanwhile I have to keep designing publications with no brand...
awesome
- ESPtype0
to top that off even more... the company i work for is a major face in the advertising field
- monkeyshine0
Oh wow, sorry ESPtype. You have the being taken seriously challenge as you are in-house.
Thanks for the input everyone. I have Brand Gap and Designing Brand Identity and I'm pulling as much as I can to help me in my battle. I think getting them to write a positioning statement will help a little.