Tropicana Rebrand Fail
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- 49 Responses
- SillyBilly0
I agree, the packaging is poorly designed, Llyod or skt are behind the re-branding.
- fooler20
I like the Tropicana rebranding more than the pepsi one
- I agreeSillyBilly
- I don't.styleplus
- equally as shit and generic as the pepsi one imolukusW
- drgss0
I hate graphics designers and seek every way to destroy them.
- I hate myself too.Jnr_Madison
- hit the restart button.akrokdesign
- benfal990
" "Rebranding" is a stupid idea about 90% of the time, the end. "
- not truejimbojones
- disagree with that statement. for example... look at JCPenny's logo. it was crap beforeplusminusbox
- or BP gas stations....luccio
- doesnotexist0
didn't mind it, but made me look twice for tropicana when I should only need a glance.
- play0
GOOD. They just threw away all the equity they had in the beautiful icon of that orange with the straw punched through it for some generic istock photo of any old orange juice. Fail indeed.
- Jnr_Madison0
It tastes like cooter discharge anyway.
- fooler20
- I bet you drive a Saab.Jnr_Madison
- no, i believe that was designed by audi7point34
- ...when im not riding your momfooler2
- Redmond0
I like the orange shaped lid. They should keep that with the little leaves printed on the pint under it and a straw printed over too.
- styleplus0
It looks to me like prescription shit
- styleplus0
- are you just going to keep trying with slightly different wording until someone answers?skt
- too late skt - you just did7point34
- i was aware of that fact. i am very meta.skt
- that previous post was actually a mistake...styleplus
- very good, skt. easy scene!7point34
- That cap is hot_
Leaf detail bumps it up a notch.jteore
- fooler20
- HAHAHA!!! Look at that nose. So big, so ridiciulous. LOL!!!kalkal
- fuck you kalkal!iCanHazQBN
- harlequino0
Should have just run with the orange shaped lid as the packaging itself. I imagine a refrigerator full of gallon sized plastic oranges would be pretty eye catching.
- The_CCG0
Another multimillion dollar flop from Peter Arnell!
(Although I actually like the rebrand.)
- Amicus0
I like Pepsi's Idea of a design industry bailout, but the execution is flawed.
Is it the pepsi marketers or the designers that should be executed for all this shit though? I'm betting the designers are getting some fuckin shit briefs for all this work.
- pistollero0
*sigh* oh PepsiCo...